Who This Is For
Right fit is a measurable constraint,
not just a turnover band.
Our ideal client is a growth-stage business, typically £5m–£100m turnover and 50–500 people, B2B or B2C, any sector, with a credible offer and genuine demand that is not yet converting its full potential. Businesses of £1m–£5m turnover, typically 10–100 people with limited in-house technology leadership, are served through the project route. Size matters less than this: the thing holding growth back sits in how the business runs, it can be measured, and leadership will act on the number. Here are six honest signals of fit: a right fit now, or not yet.
Signals you might be a fit
The Situation
A credible product or service with genuine demand that is not converting its full potential. The ceiling is not the market. It is the system, process, data or technology underneath it.
The Mindset
You want results judged against a financial value model of revenue, margin and retention, not activity dashboards. You would rather know the number moved than hear a campaign 'went well'.
The Technology Stance
You see technology as an enabler of process and growth, not a substitute for it. You will fix the process layer first, then let the right tools amplify it.
The AI Readiness
You want to deploy AI with control: on clean, connected data, with defined service levels and governance, rather than running unmonitored experiments.
The Growth Intent
You want a system that retains what it wins, grows what it already has and improves continuously, instead of starting from zero every campaign.
The Outcome Focus
You'll agree measurable targets at the outset and hold the engagement accountable to them. If something cannot be measured, you'd rather not begin it.
If it cannot be measured, it should not begin.
Ideal Customer Profile · B2B
Which companies are most likely to buy, stay, and generate long-term value?
Once the market is sized, you decide who to pursue. For B2B we target the ideal organisation; for B2C, segments of consumers with shared needs. Get this wrong and every marketing pound is diluted across people who will never buy.
Example of a client ICP we would build: Manufacturing · £5m–£100m turnover · UK · 50–500 employees · no internal technology leadership · growth ambitions · limited automation capability.
Not sure if you're a fit?
Find out in one
conversation.
The free Discovery Session names the constraint we would test first and roughly what it is worth to fix, with a one-page written summary, whether you work with us or not. If you are not a fit, we will say so.