Data & Intelligence

One set of numbers everyone agrees on

Pipelines, reporting and customer intelligence, so decisions are argued from evidence rather than from whoever sounds most certain.

Why this matters

Without one source of truth every meeting starts by disputing the numbers. Everything else on this site depends on measurement, and measurement depends on this.

What we measure

40 KPIs across 8 departments, ready to dashboard.

Each department gets one north-star measure and a short list of supporting KPIs, every one with a written formula and a named data source. These are the dashboard patterns we build on your own data.

Open the KPI Library

Finance

Cumulative sales against target

North-star measure: Monthly sales against target

Illustrative data See the 5 Finance KPIs

Delivery & Operations

Delivery cycle time — process control

North-star measure: On-time delivery

Marketing

Enquiries by weekday and hour

North-star measure: Qualified enquiries

Illustrative data See the 5 Marketing KPIs

The stack behind it

The tools these services are built and run on. Chosen per engagement, never all at once.

Anthropic Claude BigQuery Cursor Databricks Gemini Grok Keboola n8n OpenAI OpenRouter Plotly Power BI Retool Snowflake Streamlit Supabase +2 more in the full stack

Where this sits

One service, or the whole engine.

Every service here works on its own. They compound when they share one set of data, because each one then makes the next cheaper to run.

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