# Replatform HubSpot to Twenty CRM

> Leave the tier ladder behind — keep your data, pipelines and history.

Canonical page: https://sentrydigitalservices.com/services/hubspot-to-twenty-crm/
Provider: Sentry Digital Services (https://sentrydigitalservices.com/)
Engagement: Project, then managed · Delivery options: Project · Support · Managed service
Last updated: 2026-10-15

HubSpot is a capable platform, and for some teams its sequences, calling and marketing tools are worth the price. When they are not being used, the licence is paying for features the business does not need. Where that is the case we replatform the CRM to Twenty — companies, contacts, deals, pipelines, custom properties and activity history mapped, moved and reconciled — then rebuild the automations and integrations the team relies on.

## What it does

Discovery, data mapping, migration, reconciliation, configuration, customisation, and the rebuild of automations, integrations and AI on Twenty CRM — delivered as a project, as ongoing support, or as a managed service.

## Where it creates value

Takes a tiered, per-seat licence out of the revenue stack while keeping the pipeline and the customer history intact, so the saving is not paid for with lost data or a stalled sales team.

## Why it cannot be ignored

A CRM migration done badly loses history, breaks reports and stalls the pipeline for weeks. The saving only counts if records reconcile and the team is selling from the new system on day one.

## What you get

- **Discovery before migration** — We audit what you actually use in HubSpot — objects, properties, pipelines, workflows and integrations — and confirm Twenty covers it before anything moves.
- **Data mapped and reconciled** — Companies, contacts, deals, custom properties and associations mapped to Twenty, loaded by CSV or API, and reconciled by count against the source.
- **Configured and customised** — Pipelines, views, roles and custom objects set up so the team recognises its process on the first day.
- **Automations and integrations rebuilt** — HubSpot workflows rebuilt in Twenty's workflows or n8n, and the tools around the CRM reconnected through its APIs and webhooks.
- **AI from day one** — AI agents and assistants connected to the new CRM through Twenty's MCP server, within the permissions you set.
- **Project, support or managed service** — A defined-scope migration project, then ongoing support or a managed service that runs and improves the CRM every month.

## Key concepts

- **Feature-fit check** — A comparison of the HubSpot features you use against what Twenty provides, made before the migration is agreed. If the team depends on sequences, calling or marketing automation, we say so — and plan how those are covered, or advise staying.
- **Reconciliation** — Record counts and key totals compared between HubSpot and Twenty after every load. It proves the migration is complete rather than assuming it is.
- **Cutover** — The planned moment the team stops working in HubSpot and starts in Twenty, with a final delta load. A clean cutover avoids two systems drifting apart while the team works in both.

## Next step

Book a free Discovery session: https://sentrydigitalservices.com/contact/ · value@sentrydigitalservices.com · 01738 506283