# Digital Ads

> Paid media across every channel — accountable to pipeline and ROAS, not clicks.

Canonical page: https://sentrydigitalservices.com/services/digital-ads/
Provider: Sentry Digital Services (https://sentrydigitalservices.com/)
Engagement: Managed service · Delivery options: Project · Support · Managed service
Last updated: 2026-10-15

Sentry's Digital Ads service buys and manages paid media across search, social, display, programmatic and connected TV, matched to your audience and business model and wired back to attribution so every campaign is measured on revenue rather than impressions.

Paid media matched to your audience and model — B2B intent, B2C demand and everything between — planned, built and managed against revenue outcomes.

## What it does

Buys and manages paid media across search, social, display, programmatic and CTV — matched to your audience and model and wired back to attribution.

## Where it creates value

The demand-capture stage: it converts intent into pipeline at a known cost and pushes ROAS and CAC into the data layer, so every pound spent is traceable to revenue.

## Why it cannot be ignored

Unmanaged ad spend is the fastest way to burn cash invisibly — bidding against yourself, paying for clicks that never convert, with no line back to revenue. The waste compounds every month until someone owns the number.

## What you get

- **Every channel** — Search, social, display, programmatic and CTV — the right mix for your audience.
- **B2B & B2C** — ABM and lead-gen for complex sales; demand and shopping for consumer brands.
- **Measured on revenue** — Retargeting and attribution wired back to the data layer — ROAS, not impressions.

## Questions and answers

### Which advertising channels does Sentry actually buy?

Search, social, display, programmatic and connected TV. The mix is chosen for your audience and model rather than applied as a standard package — a complex B2B sale and a consumer brand need very different weightings, and the right answer changes as the account matures.

### How do you stop paid media wasting money?

Unmanaged ad spend burns cash invisibly: bidding against yourself, paying for clicks that never convert, and no line back to revenue. Sentry gives the number an owner. Campaigns are wired back to attribution and the data layer, so waste is visible in the reporting rather than buried in a platform dashboard nobody reconciles.

### Do you handle B2B as well as consumer advertising?

Both, and differently. For complex B2B sales Sentry runs account-based marketing and lead generation against defined target accounts. For consumer brands it runs demand and shopping campaigns. The measurement differs too: pipeline and deal value for B2B, return on ad spend and contribution for B2C.

### What will you report on our paid media?

Return on ad spend and the pipeline or revenue each channel produced, traced back through retargeting and attribution to your data layer. Impressions and click-through rates appear as diagnostics that explain a result; they are never offered as the result itself.

### What does managed paid media cost, and is media spend included?

Sentry's managed services start at £3,000 per month, scoped to the work, with third-party tool costs for the services we manage included up to a fair-use cap; paid advertising spend is excluded. Media spend is separate, stays in your own ad accounts, and is yours. Managed services are priced as a percentage of your annual sales, and the percentage rises with the service level you choose — Protect, Enhance or Create. We confirm the figures in your quote.

### Can you take over ad accounts that are already running?

Yes. Sentry begins with a free Discovery session and a Financial Value Model, which for an existing account means establishing what the current spend is actually producing before anything is changed. Rebuilding an account that is working is a cost, not a strategy.

## Next step

Book a free Discovery session: https://sentrydigitalservices.com/contact/ · value@sentrydigitalservices.com · 01738 506283